
We’re Locale Property Group, the umbrella encompassing Locale Homes, Locale Wealth and Locale Financial.
Our purpose? To help people build, grow, and own their futures. Whether it’s finding the perfect first home, unlocking long-term wealth through property, or making finance feel less “finance-y,” we’re here to shake things up and make a real impact.
We’re changing the way Australians experience property. We advocate for you, providing the clarity and guidance you deserve – from the first step to the front door, and beyond.
We’re not your typical property and finance business. We’re driven, innovative, and growing fast.

Welcome to Own It: Your Property Partner, brought to you by Locale.
This is your go-to space for real talk about building, buying, and investing in property, minus the jargon and sales pitch. Whether you’re a first-home buyer, savvy upgrader, or curious investor, we’re here to inspire and empower you with honest conversations and lived experiences.
Each episode, host Adam Schaal speaks to guests, from industry insiders who’ve walked the path sharing wins, mistakes, mindset shifts, and everything in between.
Because at Locale, we believe you deserve more than just a house, you deserve confidence, clarity, and the right support to truly own your path.


Backed by people who care
We believe Australians deserve a better way to buy property, one built around you, not big corporations.
With decades of experience and trusted industry partners, we connect you to the right home, land, and finance options, all at no extra cost.
Think of us as your advocate: one point of contact, guiding you from finance to key handover, making the journey simple and stress-free.
Changing the way Perth builds
We believe buying a new home should be exciting, not stressful.
Founder and Managing Director Adam Schaal spent over a decade in WA’s building industry, including as GM for one of the state’s top building groups, and saw how the traditional model puts big business first, not buyers.
So he set out to change it. Locale was created to give Perth buyers someone in their corner, much like a mortgage broker, but for new home builds.
We’re independent, unbiased, and 100% on your side. From finding the right land and builder to guiding you through finance, pre-start, and construction, we handle the hard parts so you can enjoy the exciting ones.
No pressure. No hidden catches. Just expert advice, real choice, and a smooth journey to your perfect home.
Because this isn’t just about a house. It’s about building your future.







