Meet Adam Schaal
Founder and Managing Director
Through Adam’s decade of leadership experience in the industry and recent role as GM for one of WA’s most respected building groups, he gained a deep understanding of what buyers are looking for and how the standard model of buying is not serving them, it is serving the big businesses.
He’s on a mission to revolutionise home buying, ensuring a seamless and enjoyable experience for Perth buyers. “Much like the finance industry with finance brokers, we feel the need for evolution to the new homes model where you have someone representing you and your best interests.”
Here at Locale, he and his team are here to provide choice and transparent guidance, ensuring a positive home building experience free of nasty surprises.
CFO & Co-Founder
With over 10+ years in banking, finance, and property, she has made an impact.
Yasmin’s passion for precision ensures that every detail is just right.
Yasmin has run a successful independent finance business where she’s helped thousands achieve their dreams of home ownership, all while building her own custom home.
Sales Operations Manager
Ali brings over 12 years of building industry experience to the team.
With a passion for helping people, her expertise goes unseen but keeps things running smoothly for our clients.
She works diligently to ensure your home buying journey is efficient and stress-free. She makes the journey smooth and enjoyable for our clients.
Head of Marketing
With 9 years of building industry experience, Kellie has honed her skills in guiding house hunters to become happy homeowners. Her knack for providing clear, actionable information helps buyers feel confident and well-informed. Her approach makes the complex process of home buying feel accessible and even enjoyable.
Advocate Manager
Over 15 years of experience in the construction industry, Quentin had the privilege of working in diverse locations across several countries. Q’s journey has been marked by a deep passion for creating and building, driven by a desire to make a meaningful impact on people’s lives. He loves helping others realise their homeownership dreams.
Head of Sales
Sean brings a wealth of experience, having worked with some of Perth’s largest project builders and led successful sales teams. He prides himself on delivering exceptional customer service.
Ready to shake up the building industry, Sean is thrilled to introduce Locale as the ultimate one-stop shop for buyers.
Head of Finance
With 12+ years in banking, finance, and property, Brad is a seasoned expert who understands both sides of the property journey. He’s been the buyer, seller, investor, and even strata treasurer, so when it comes to finance, he truly gets what’s at stake. As Head of Finance, Brad blends leadership with mentorship, empowering both clients and brokers to succeed. His passion lies in simplifying the lending process and ensuring every buyer feels confident, informed, and cared for.
Advocate Manager
Adam is a proud husband and father passionate about the northern corridor and Perth’s coastal suburbs.
With a background in bricklaying, mechanics, and luxury client services, Adam brings exceptional customer care to the home-building industry.
Nothing beats helping first-time people get into their dream home.
Advocate Associate
Rachel brings a background in the new home industry and a passion for top-notch customer service.
With a keen eye for detail and a friendly, team-oriented approach, she ensures a seamless process for clients.
Rachel’s ability to connect with people and build strong relationships creates a creating positive experiences for everyone she works with.
Marketing Manager
With more than seven years of marketing experience, Hayden brings a strategic and creative approach to the Locale team.
He was drawn to property by the opportunity to make one of life’s biggest decisions feel simpler, more transparent and more human.
For Hayden, the best part of the job is bringing strategy, creativity and technology together to challenge the way things have always been done and create a better experience for homebuyers.
New Home Advocate
Oumi brings a unique blend of experience and personality to Locale. With 15 years of experience, Oumi offers knowledge to guide clients through the home buying process.
His passion area leans towards the world of investment. Oumi brings a touch of creativity and out-of-the-box thinking.
New Home Advocate
With a diverse background spanning interior design, sales administration, and even house design, Pryncess brings a wealth of experience to the table. She’s here to guide you through the journey with her expertise and passion. She works diligently to ensure your home buying journey is efficient and stress-free.
New Home Advocate
Lori brings years of experience leading teams and guiding people through life-changing decisions, like choosing the right house and land package for their future.
With a passion for mentoring and a people-first approach, she builds strong relationships and delivers tailored solutions that matter, always focused on helping clients turn their dreams into reality.
New Home Advocate
Natalie is a construction industry veteran, with over 18 years of experience, holding roles across HIA, maintenance/service, construction supervision as well as new home sales.
Nat’s passionate about building sustainable and timelessly elegant homes, and building homes first home buyers are proud of.
New Home Advocate
With 13 years of experience in construction and 5 years as a consultant, Josh knows how to make your building journey stress-free.
He’s not just an expert in the industry but also a passionate advocate driven to help clients move into their dream homes.
Josh’s goal is to ensure your experience is smooth, enjoyable, and rewarding.
New Home Advocate
Thales connects investors and first-home buyers with exceptional property opportunities, helping them achieve their financial goals. Known for going above and beyond, he prioritises his clients’ interests and provides valuable insights to guide their decisions.
With a background as a Finance Broker and a Master’s in Project Management, Thales brings expertise, honesty, and a passion for real estate.
New Home Advocate
With 8 years in construction and experience in new home sales, Brendan brings hands-on knowledge and practical insight to every build.
Passionate about helping first-home buyers and relocating families, this soon-to-be dad understands the value of creating the perfect home for your next chapter.
New Home Advocate
With a background in business ownership, Tayla brings a fresh perspective to the building journey, especially for young women and fellow mothers chasing their first home.
A proud mum herself, she’s passionate about creating practical designs that support home-based businesses, and making the path to ownership as smooth and empowering as possible.
New Home Advocate
With 8 years’ experience and over 250 people helped into a home, Nathan brings expertise and care to every journey.
From his roots as a draftsperson to becoming an award-winning consultant, he offers practical insight—with the energy of a gym lover and the heart of a proud dog dad.
New Home Advocate
Rachel brings 13 years of experience in the building industry, with a strong background in administration and a recent focus as a Pre-Construction Manager, guiding clients through the homebuilding journey.
With a passion for all things building and a love for seeing ideas come to life, she builds genuine relationships and ensures every client feels supported from concept to colour selections and beyond.
New Home Advocate
Having built her own home, Kathryn truly understands what it feels like to be in her clients’ shoes. She brings that same empathy and insight to every build, paired with a perfectionist’s eye for detail and a deep love for interior styling, especially all things coastal.
Her structured, people first approach helps clients feel confident and supported at every stage of the journey. Whether it’s guiding the design or navigating the process, Kathryn is dedicated to making the experience smooth, rewarding, and uniquely personal.
New Home Advocate
Shea is driven by a commitment to total transparency and a passion for delivering a truly unique, tailored building experience for every client. With a sharp eye for design and a genuine care for the people she works with, Shea ensures every interaction feels personal and empowering.
She’s deeply passionate about helping first home buyers build high-quality, functional homes, without the luxury price tag. For Shea, every home should be an investment that feels beautiful and practical.
New Home Advocate
With four home builds of his own under his belt, Brett knows the home journey inside and out, especially the excitement and challenges that come with it.
After 18 years in the mining industry, he brings a strong work ethic, practical mindset, and genuine care for every client he works with. His passion lies in helping first home buyers achieve their dream of ownership, and he finds real joy in being part of that milestone moment.
Brett is all about making the experience simple, stress-free, and genuinely rewarding for every new homeowner.
New Home Advocate
With over 20 years of experience in customer service and leadership, James brings a genuine passion for people and design to his role at Locale Homes. Having worked across diverse cultures and countries, he has a deep understanding of how people live and what makes a home truly special.
James loves collaborating with clients to create homes that reflect their lifestyle from seamless indoor-outdoor living for families to thoughtful touches like a functional scullery.
A proud dad and multiple customer service award recipient, he combines warmth, creativity, and professionalism in everything he does.
New Home Advocate
With over 15 years of experience in customer service, Krystal brings a genuine and empathetic approach to helping families and individuals find their perfect home or an investment property. She’s passionate about creating meaningful connections and guiding clients through every step of their new home journey with care and confidence.
Having experienced the homeownership journey herself and as a proud boy mum, Krystal truly understands what families need in a home. Her warm nature, authenticity and dedication make her a valued part of the Locale Homes team.
New Home Advocate
Audris has a deep passion for helping families build homes they truly love, filled with clarity, confidence and care. Having walked the building journey herself, she knows the challenges and emotions that come along the way, and she’s committed to making the process easier and more honest for her clients.
With roots in Singapore and a background in business and customer service, Audris brings warmth, empathy and fresh perspective to guiding young couples, migrants and growing families through their new beginnings. Her focus is always on reducing stress so clients can enjoy building the life they want.
New Home Advocate
With a background in event and project management, planning and organisation come naturally to Kate. She loves helping clients create homes that feel truly personal with clever design solutions, practical layouts and touches that make everyday living easier.
As a mum of two and a passionate people person, Kate understands the importance of building spaces that fit real lifestyles. Her goal is to make the home-building journey simple, enjoyable and rewarding for every client she works with.
New Home Advocate
Kristen brings a fresh perspective to Locale Homes, drawing on her experience building two homes of her own. She knows firsthand what it’s like to be a first-home buyer and uses that insight to support clients with honesty and care.
With a background in construction and asphalt, she has a natural understanding of the building process and guides clients through each step with clarity. Helping people turn their dreams into reality is what she loves most about the role.
New Home Advocate
Michael brings nearly two decades of finance industry experience and a calm, client-first approach to every conversation. A proud dad of two, he believes life’s best enjoyed with laughter, family time and a home you love coming back to.
He’s passionate about helping families build their future with clarity and confidence and making sure you feel supported from day one to handover.
New Home Advocate
Jordan brings over 13 years of experience in finance to Locale Homes, helping clients make confident decisions about their future. Having built two homes himself, starting at just 21, he understands the challenges that come with getting started.
Jordan is passionate about helping clients create homes that suit their lifestyle and budget, guiding them through the process with clarity and care.
New Home Advocate
Monique brings real, hands-on experience to Locale Homes, with 8 years working as a qualified bricklayer. Having built homes from the ground up, she has a strong understanding of the construction process and what goes on behind the scenes.
Now working alongside clients, Monique is passionate about making the building journey feel clear and supported. She uses her trade background and honest approach to help people feel confident every step of the way.
New Home Advocate
Ciaran brings a calm and client-focused approach to Locale Homes, drawing on his experience designing and building his own home. He understands firsthand the importance of clear communication, smart decisions and having the right support throughout the journey.
With a background in the power and gas sectors, Ciaran enjoys helping clients navigate the building process with confidence and clarity. Seeing people achieve home ownership especially when they thought it wasn’t possible, is what he loves most about the role.
New Home Advocate
With nearly seven years’ experience as a New Home Consultant, Roni is passionate about helping first home buyers, investors, FIFO workers and immigrant families navigate the building journey with confidence. Having worked with several Perth builders, she brings valuable industry knowledge and a genuine commitment to finding the right outcome for every client.
Originally from the Philippines, Roni speaks both English and Tagalog, making her a trusted guide for many Filipino families building a future in Perth. A proud mum of two, she’s known for her caring approach, problem-solving mindset and dedication to supporting her clients every step of the way.
New Home Advocate
Jesse brings more than 10 years of experience in business, sales and customer service, with a passion for helping first home buyers, investors and busy professionals build with confidence. As a former business owner, she understands the importance of clear communication, practical advice and finding the right solution for every client.
A proud mum of two with a love for design, Jesse enjoys helping clients create homes that are both functional and personal. She’s committed to making the building journey simple, enjoyable and stress-free from start to finish.
New Home Advocate
Originally from Brisbane, Emily began her property career in Queensland in 2020 before moving to Perth and transitioning into new homes.
Her superpower is empathy. She takes the time to understand what matters to each client, knowing when to listen, when to guide and when to give them space to make the right decision.
After working in established real estate, Emily saw a better way to help people understand their options. As a New Homes Advocate, she focuses on honest guidance, education and putting her clients’ best interests first.
Her goal is simple: to help people make confident property decisions and be someone they genuinely trust to have in their corner.
Perth Mortgage Brokers, reimagined
We’re not just here for your loan, we’re your money team, part of the bigger picture at Locale Property Group, working together to help you move smarter, not just faster.
While most mortgage brokers focus solely on the numbers, we go further. Locale Financial is backed by a powerhouse of property experts, from first home guidance to smart investment strategy, so you’re supported from every angle.
Whether you’re building your first home, buying your next one, or growing your portfolio, you’ll have trusted partners in your corner. It’s the simplicity of a one-stop-shop, with the independence and integrity of a team that puts you first, always.
Your home buying advocates
Experience the transparency, choice, and unbiased advice your new home journey deserves.
After the last few years of challenges in the industry, it can be hard to know who or what to trust. Locale was founded to solve this problem for buyers.
Our independence and behind-the-scenes knowledge mean we will only pair you with a finance solution and builder that perfectly suits you, one that will deliver on your goals:
- We vet our building partners for financial stability, quality and customer service so you’ll have peace of mind you’ve made the right choice.
- As we have an ever-growing panel of builders and lending options, you’ll have the most choice in one place. We’ll also do the hard work to compare inclusions and specs so you get the best deal.
- We won’t just pass you off the builder once you have signed either. We’re by your side through it all – if you want advice in your pre-start selections or need clarification during construction, we’re here.
- When you work with one of our team, you get the collective experience of us all.
More about us
We invest in relationships with our developer partners, from Australia’s largest master-planned communities to small boutique developments, providing you with the largest selection of land from Two Rocks to Mandurah, all the way down to the Margaret River, and everywhere in between.
Building a new home involves a lot of moving parts: from finding land and choosing a design, to comparing builders, understanding contracts, and managing costs. For most buyers, it’s unfamiliar territory.
A building broker helps you make sense of it all.
Just like a mortgage broker compares lenders, a building broker compares builders, helping you navigate the process with less stress and better outcomes.
People choose to work with a building broker because they want:
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Independent advice – not recommendations based on a builder’s bottom line.
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More builder and design choices – without having to shop around or be stuck with what one builder has on offer.
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Clarity on pricing and inclusions – including hidden costs that might catch you off guard.
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Guidance on timelines, contracts and the process – transparent and explained in plain language.
- Support from start to finish – from planning to key handover.
It’s about saving time, money, and hassle, while gaining confidence in your decisions.
Your new home journey deserves a better buying experience.
Going straight to a builder often means you’re only seeing one option. Their homes, their pricing, their terms.
A building broker works differently. We act as your advocate, comparing multiple builders and designs to help you find the best fit for your needs, goals, and budget.
Here’s why people choose a broker over going it alone:
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More choice: We compare a wide range of builders and floorplans — not just one catalogue.
- Peace of mind: Rely on the people in the know, who have vetted builders and selected those who will deliver.
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Impartial advice: We’re not tied to any one builder, so our guidance is genuinely in your best interest.
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Better deals: With insider industry knowledge, we can negotiate inclusions, price holds, build times and more.
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Clarity and confidence: We explain contracts, flag hidden costs, and break down the fine print so nothing catches you off guard.
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Ongoing support: From land sourcing to key handover, we’re by your side the whole way. We’re your property partner for life, after all.
Put simply: you get more value, less stress, and a better build experience when you have an expert in your corner.
No, it doesn’t cost you a cent more.
Building brokers, like us, are paid by the builder – the same way a sales rep working at a builder would be. The difference? We work for you, not them.
Instead of pushing one builder’s product, we compare a panel of trusted builders who have been handpicked for their quality, reliability, and customer care. We constantly review this panel to ensure they’re still delivering on time, to standard, and without overpromising and taking on too much work (because this will hurt your build experience in the long run).
So while the builder pays us, our loyalty is to you.
We’re your go-to property partner for all your home ownership requirements. We provide you with guidance and support every step of the way as you embark on this exciting journey.
We work exclusively for you. We’re not a builder, a land developer, or a lender. Instead, we focus solely on advocating for what you need to find your perfect home, location, and financial solution.
Essentially, we replace the sales consultant at the building company and land developer (much like a mortgage broker, only for your build).
We are shifting the way homes are purchased. As your main point of contact, we make sure that you don’t have to speak with multiple people and navigate complex procedures on your own.
We keep the process simple and easy, and provide you with the most choice and independent advice – it’s all about you.
The best part? Our service is free.
That’s the Locale Homes difference.
*Terms and conditions apply. Locale Homes reserve the right to alter or amend any offers without prior notice
We may look shiny and new, but we’re backed by industry-leading talent who have navigated the industry’s highs and lows, all while maintaining a customer-centric approach.
With decades of experience, we are in partnership with some of the industry’s biggest names. Why does this matter? It gives us the ability to connect you with the perfect home, land, and finance options at competitive prices, with no extra fees.
Our founder, Adam Schaal, started Locale Homes with one simple premise in mind. It was that West Australians deserved a better property buying experience – one that’s focused on the customer’s needs and aspirations, not those of big corporations.
With over 10+ years in the building industry, in successful Executive Leadership positions, Adam Schaal brings a strong understanding of the industry’s intricacies, customers’ needs, and pain points, and how these can be effectively addressed in an industry that is ready for disruption.
His commitment to customer satisfaction is at the core of everything we do, and we will always go the extra mile to ensure that you have a hassle-free and enjoyable experience.
Yes, we work with all land developers, from the largest in Australia to smaller, boutique developments.
Our reputation in the industry has given us unparalleled access to a wide range of land estates. This allows us to offer our customers an extensive selection of land options that are tailored to their specific needs and preferences.
Additionally, as we work for you, we are here to advocate for the best lot of land and contract terms.
No, we’re not a builder. We will work with you to identify what will make your home truly unique and meet your requirements. Once we have a clear understanding of your vision, we’ll help you find the perfect builder who can make your dreams a reality.
Throughout the process, we’ll be your singular point of contact and guide you every step of the way. We’ll provide you with a behind-the-scenes look at all the important considerations involved in designing and selecting your home. We want to make this process hassle-free so that you can focus on enjoying the exciting journey of creating your dream home.
Our Managing Director has led some of Australia’s most successful building brands, so we know exactly how the industry works and what you need to consider when making one of your largest life decisions.
This independence means we’ll tell you what you need to hear, not just what you want to hear to get you to sign on the dotted line. We vet our partners for financial stability, quality construction standards, and high customer satisfaction. We take care of the important details so you have peace of mind.
In a way, yes – you could consider us to be a building broker platform with a finance arm. However, there’s a significant difference between Locale Homes and other building brokers out there. We’re proud to bring a level of scale and sophistication to the West Australian market (and eventually nationwide) that is unparalleled in the industry.
One of the ways we differentiate ourselves is through our ability to seamlessly integrate with builders using best-in-class processes, our dedicated support teams, and our ongoing investment in technology platforms. This means that we’re able to align with different builders’ processes and offer you a streamlined, hassle-free experience. You’ll have a singular point of contact throughout the entire buying journey, from attaining finance, selecting your land, to building your dream home. No need to worry about the confusion that comes when dealing with multiple people.
You can rest assured knowing that we will be by your side, offering guidance through the decision-making process and helping you steer clear of any costly mistakes.
We are committed to helping anyone find their perfect place, regardless of whether it’s their first, second, or third home.
While we do offer a helping hand to first homebuyers in particular, we are here to support all buyers in their home-buying journey. Our focus is on providing a customer-centric experience that is personalised to your unique needs and aspirations.
Choosing to work with Locale Homes means you’ll have a property partner in your corner every step of the way. Advocating for you. We’ll take the time to understand your unique needs, so we can help guide you toward the perfect place for you, not what’s best for anyone else.
There are numerous factors to consider when building your dream home, such as design, land utilisation, and inclusions and our primary aim is to simplify the entire process, making it stress-free and easy. We’ll tell you everything you need to hear so you feel empowered to make the right decision.
Leveraging our industry experience, we also work on your behalf to negotiate the best deal.
