Meet Adam Schaal
Founder and Managing Director
Through Adam’s decade of leadership experience in the industry and recent role as GM for one of WA’s most respected building groups, he gained a deep understanding of what buyers are looking for and how the standard model of buying is not serving them, it is serving the big businesses.
He’s on a mission to revolutionise home buying, ensuring a seamless and enjoyable experience for Perth buyers. “Much like the finance industry with finance brokers, we feel the need for evolution to the new homes model where you have someone representing you and your best interests.”
Here at Locale, he and his team are here to provide choice and transperant guidance, ensuring a positive home building experience free of nasty surprises.
Co-founder & Head of Finance
With over 10+ years in banking, finance, and property, she has made an impact.
Yasmin’s passion for precision ensures that every detail is just right.
Yasmin has run a successful independent finance business where she’s helped thousands achieve their dreams of home ownership, all while building her own custom home.
Sales Operations Coordinator
Ali brings over 12 years of building industry experience to the team.
With a passion for helping people, her expertise goes unseen but keeps things running smoothly for our clients.
She works diligently to ensure your home buying journey is efficient and stress-free. She makes the journey smooth and enjoyable for our clients.
Marketing Manager
With 9 years of building industry experience, Kellie has honed her skills in guiding house hunters to become happy homeowners. Her knack for providing clear, actionable information helps buyers feel confident and well-informed. Her approach makes the complex process of home buying feel accessible and even enjoyable.
Advocate Manager
Over 15 years of experience in the construction industry, Quentin had the privilege of working in diverse locations across several countries. Q’s journey has been marked by a deep passion for creating and building, driven by a desire to make a meaningful impact on people’s lives. He loves helping others realise their homeownership dreams.
Mortgage Broker
With 10 years of experience, Brandon is passionate about helping people achieve their dream of homeownership, especially when others have said it’s not possible.
As a former qualified engineer with 8 years in home sales and 2 in brokering, Brandon brings expertise and problem-solving to every journey.
Advocate Manager
Sean brings a wealth of experience, having worked with some of Perth’s largest project builders and led successful sales teams. He prides himself on delivering exceptional customer service.
Ready to shake up the building industry, Sean is thrilled to introduce Locale as the ultimate one-stop shop for buyers.
New Home Advocate
Ivano’s 16 years of passion for crafting dream homes shines through every project he undertakes. His shelves are lined with industry accolades and heartfelt testimonials from satisfied clients. His personal experience in building adds a unique dimension to his advice, offering invaluable tips and tricks.
New Home Advocate
With a diverse background spanning interior design, sales administration, and even house design, Pryncess brings a wealth of experience to the table. She’s here to guide you through the journey with her expertise and passion. She works diligently to ensure your home buying journey is efficient and stress-free.
New Home Advocate
Oumi brings a unique blend of experience and personality to Locale. With 15 years of experience, Oumi offers knowledge to guide clients through the home buying process.
His passion area leans towards the world of investment. Oumi brings a touch of creativity and out-of-the-box thinking.
New Home Advocate
Adam is a proud husband and father passionate about the northern corridor and Perth’s coastal suburbs.
With a background in bricklaying, mechanics, and luxury client services, Adam brings exceptional customer care to the home-building industry.
Nothing beats helping first-time people get into their dream home.
New Home Advocate
Oscar brings 3 years of experience as a new homes sales representative, complemented by a decade as an electrical contractor and a year as a mortgage broker.
There’s nothing more rewarding than seeing the excitement on his client’s faces when they walk into their completed homes for the first time.
New Home Advocate
Natalie is a construction industry veteran, with over 18 years of experience, holding roles across HIA, maintenance/service, construction supervision as well as new home sales.
Nat’s passionate about building sustainable and timelessly elegant homes, and building homes first home buyers are proud of.
New Home Advocate
Thales connects investors and first-home buyers with exceptional property opportunities, helping them achieve their financial goals. Known for going above and beyond, he prioritises his clients’ interests and provides valuable insights to guide their decisions.
With a background as a Finance Broker and a Master’s in Project Management, Thales brings expertise, honesty, and a passion for real estate.
New Home Advocate
With 13 years of experience in construction and 5 years as a consultant, Josh knows how to make your building journey stress-free.
He’s not just an expert in the industry but also a passionate advocate driven to help clients move into their dream homes.
Josh’s goal is to ensure your experience is smooth, enjoyable, and rewarding.
Advocate Associate
Rachel brings a background in the new home industry and a passion for top-notch customer service.
With a keen eye for detail and a friendly, team-oriented approach, she ensures a seamless process for clients.
Rachel’s ability to connect with people and build strong relationships creates a creating positive experiences for everyone she works with.
New Home Advocate
With 8 years in construction and experience in new home sales, Brendan brings hands-on knowledge and practical insight to every build.
Passionate about helping first-home buyers and relocating families, this soon-to-be dad understands the value of creating the perfect home for your next chapter.
New Home Advocate
With a background in business ownership, Tayla brings a fresh perspective to the building journey, especially for young women and fellow mothers chasing their first home.
A proud mum herself, she’s passionate about creating practical designs that support home-based businesses, and making the path to ownership as smooth and empowering as possible.
New Home Advocate
With 8 years’ experience and over 250 people helped into a home, Nathan brings expertise and care to every journey.
From his roots as a draftsperson to becoming an award-winning consultant, he offers practical insight—with the energy of a gym lover and the heart of a proud dog dad.
New Homes Advocate
With experience in construction, banking and broking, Tim brings a deep understanding of the homeownership process and a strong focus on customer care.
Passionate about health, fitness and quality time with his two children, he’s committed to helping families achieve their property goals with a seamless and supportive experience.
New Home Advocate
Lori brings years of experience leading teams and guiding people through life-changing decisions, like choosing the right house and land package.
With a passion for mentoring and a people-first approach, she builds strong relationships and delivers solutions that matter, always focused on helping clients turn their dreams into reality.
Mortgage Broker
Sharni is passionate about guiding first-home buyers and families through the journey of homeownership with confidence and care.
Backed by personal experience and a strong service mindset, she’s committed to clear communication and genuine support, celebrating every milestone, especially the moment your loan gets approved and your dream becomes real.
Your home buying advocates
Experience the transparency, choice, and unbiased advice your new home journey deserves.
After the last few years of challenges in the industry, it can be hard to know who or what to trust. Locale was founded to solve this problem for buyers.
Our independence and behind-the-scenes knowledge mean we will only pair you with a finance solution and builder that perfectly suits you, one that will deliver on your goals:
- We vet our building partners for financial stability, quality and customer service so you’ll have peace of mind you’ve made the right choice.
- As we have an ever-growing panel of builders and lending options, you’ll have the most choice in one place. We’ll also do the hard work to compare inclusions and specs so you get the best deal.
- We won’t just pass you off the builder once you have signed either. We’re by your side through it all – if you want advice in your pre-start selections or need clarification during construction, we’re here.
- When you work with one of our team, you get the collective experience of us all.
More about us
We invest in relationships with our developer partners, from Australia’s largest master-planned communities to small boutique developments, providing you with the largest selection of land from Two Rocks to Mandurah, all the way down to the Magaret River, and everywhere in between.
A building broker, new homes advocate, or new homes broker is a professional (or team in our case) who assists buyers in navigating the intricate process of building a new home from start to finish. Instead of working for a builder, a land developer or a bank, a building broker works for you.
They serve as your partner and guide throughout the whole home buying journey – from sorting out your finances, searching for land, finding the right home design, selecting the builder, all the way through construction. Their primary role is to streamline the process making the often overwhelming journey feel exciting while ensuring you feel empowered in your decisions. We’re here to ensure you achieve a high-quality home build through a trusted builder at the best possible price and on time.
When you engage a building broker, they take the time to fully understand your requirements and aspirations, as well as financial situation. Since building brokers are independent, with extensive experience in the industry, they are dedicated to helping you make an informed decision and by working with a panel of builders, they ensure you get a competitive deal.
Using a broker, you gain peace of mind knowing that you have an experienced and unbiased building expert by your side throughout the entire building journey.
We’re your go-to property partner for all your home ownership requirements. We provide you with guidance and support every step of the way as you embark on this exciting journey.
We work exclusively for you. We’re not a builder, a land developer, or a lender. Instead, we focus solely on advocating for what you need to find your perfect home, location and finance solution. Essentially, we replace the sales consultant at the building company and land developer (much like a mortgage broker, only for your build).
We are shifting the way homes are purchased. As your main point of contact, we make sure that you don’t have to speak with multiple people and navigate complex procedures on your own.
We keep the process simple and easy, and provide you with the most choice and independent advice – it’s all about you.
The best part? Our service is free.
That’s the Locale Homes difference.
Buying your first home should be a special experience and we’re here to make sure that’s exactly what you get.
We always put you first – we’re your advocate.
With Locale Homes you’ll enjoy one seamless process, customized to you, so you can avoid having to work with multiple people (land, builder, finance).
You’ll get access to the biggest home and land choice in Perth, all under one roof. We’re able to source the best options for you, offer transparency and empower you with independent advice so you can make the right decision. No need to walk through multiple display homes, or get hassled by multiple salespeople.
With your best interests at heart, we will tell you what you need to hear, not what you want to hear. That’s what good partners do.
Our partnerships with WA’s leading builders and land developers mean you can count on us to negotiate the best deal for you.
Our ethos is to attract and retain the industry’s best talent, so we have the right experience you can rely on.
All customers will have direct access to our Managing Director to ensure you have the best experience because we want to be your property partner for life.
Locale Homes customers will receive; a lifetime structural guarantee for their home, a timeframe guarantee, a price lock guarantee, a fixed siteworks guarantee with a fixed price with no hidden costs, a professional aftercare program, and a bespoke online portal – that has everything*
*Terms and conditions apply. Locale Homes reserve the right to alter or amend any offers without prior notice
We may look shiny and new, but we’re backed by industry-leading talent who have navigated the industry’s highs and lows, all while maintaining a customer-centric approach.
With decades of experience, we are in partnership with some of the industry’s biggest names. Why does this matter? It gives us the ability to connect you with the perfect home, land, and finance options at competitive prices, with no extra fees.
Our founder Adam Schaal started Locale Homes with one simple premise in mind. It was that West Australians deserved a better property buying experience – one that’s focused on the customer’s needs and aspirations, not those of big corporations.
With over 10+ years in the building industry, in successful Executive Leadership positions, Adam Schaal brings a strong understanding of the industry’s intricacies, customers’ needs, and pain points, and how these can be effectively addressed in an industry that is ready for disruption.
His commitment to customer satisfaction is at the core of everything we do, and we will always go the extra mile to ensure that you have a hassle-free and enjoyable experience.
Yes, we work with all land developers, from the largest in Australia to smaller, boutique developments.
Our reputation in the industry has given us unparalleled access to a wide range of land estates. This allows us to offer our customers an extensive selection of land options that are tailored to their specific needs and preferences.
Additionally, as we work for you, we are here to advocate for the best lot of land and contract terms.
At Locale Homes, we do not charge any additional upfront fees to our customers.
We get paid by the respective building company when we identify the right home for our clients. If you choose to work with our in-house finance team at Locale Finance, our in-house finance brokers get paid by the banks directly so there are no extra costs to you.
This model follows the same standard approach as other insurance or financial brokerages.
Our business is based on customer experience and advocacy, unlike individual corporations pushing their one product on you. We are all for choice and providing unbiased advice.
Your price will be comparable and often more affordable than other new home options, with the added value of having an advocate with you each step of the way to ensure your expectations are met and your purchasing experience is one to be celebrated.
We focus on providing true value for money for our customers. We ensure you’re aligned with a builder that can deliver on; customer experience, timeframes, quality construction, high-level finishes, proper aftercare, and a lifetime warranty. We carefully select and partner with builders who share our values and have a proven track record of working in the best interest of our customers.
This means you can have peace of mind knowing that you won’t find yourself in a horror story scenario with hidden costs, poor quality, and prolonged building times.
If you do not proceed, there is no cost to you. We’re here to advocate for our customers and if you choose to not proceed based on what is right for you, we are in support of your decision.
No, we’re not a builder. We will work with you to identify what will make your home truly unique and meets your requirements. Once we have a clear understanding of your vision, we’ll help you find the perfect builder who can make your dreams a reality.
Throughout the process, we’ll be your singular point of contact and guide you every step of the way. We’ll provide you with a behind-the-scenes look at all the important considerations involved in designing and selecting your home. We want to make this process hassle-free so that you can focus on enjoying the exciting journey of creating your dream home.
Our Managing Director has led some of Australia’s most successful building brands, so we know exactly how the industry works and what you need to consider when making one of your largest life decisions.
This independence means we’ll tell you what you need to hear, not just what you want to hear to get you to sign on the dotted line. We vet our partners for financial stability, quality construction standards, and high customer satisfaction. We take care of the important details so you have peace of mind.
In a way, yes – you could consider us to be a building broker platform with a finance arm. However, there’s a significant difference between Locale Homes and other building brokers out there. We’re proud to bring a level of scale and sophistication to the West Australian market (and eventually nationwide) that is unparalleled in the industry.
One of the ways we differentiate ourselves is through our ability to seamlessly integrate with builders using best-in-class processes, our dedicated support teams, and our ongoing investment in technology platforms. This means that we’re able to align with different builders’ processes and offer you a streamlined, hassle-free experience. You’ll have a singular point of contact throughout the entire buying journey, from attaining finance, selecting your land, to building your dream home. No need to worry about the confusion that comes when dealing with multiple people.
You can rest assured knowing that we will be by your side, offering guidance through the decision-making process and helping you steer clear of any costly mistakes.
We are committed to helping anyone find their perfect place, regardless of whether it’s their first, second, or third home.
While we do offer a helping hand to first homebuyers in particular, we are here to support all buyers in their home-buying journey. Our focus is on providing a customer-centric experience that is personalised to your unique needs and aspirations.
Choosing to work with Locale Homes means you’ll have a property partner in your corner every step of the way. Advocating for you. We’ll take the time to understand your unique needs, so we can help guide you toward the perfect place for you, not what’s best for anyone else.
There are numerous factors to consider when building your dream home, such as design, land utilisation, and inclusions and our primary aim is to simplify the entire process, making it stress-free and easy. We’ll tell you everything you need to hear so you feel empowered to make the right decision.
You also get choice, choice without all of the hard work researching and speaking to different builders. That’s what we do.
Leveraging our industry experience, we also work on your behalf to negotiate the best deal.
